Marketing Specialist – Digital Growth & Acquisition
Kenkeputa · Nigéria
Job description
About the role
Kenkeputa Inc. is seeking a Marketing Specialist to accelerate growth for its VendorizeME marketplace. The role focuses on driving US‑based customer acquisition through paid media, SEO, content, email, and partnership programs.
Key responsibilities
- Plan and execute paid social campaigns on Meta (Facebook/Instagram) and TikTok targeting US event hosts, starting with Houston and expanding to Atlanta and New York.
- Manage Google Ads campaigns for high‑intent event‑related search queries and optimise a monthly budget of $6,250–$21,250.
- Run A/B tests on ad creative, copy, targeting and landing pages, reporting weekly results.
- Build city‑specific vendor landing pages and produce SEO‑aligned blog content, guides, and email sequences.
- Lead vendor acquisition campaigns and manage the Platform Ads programme (sponsored placement tiers).
- Develop B2B newsletters and sales collateral for RE/TES divisions and support LinkedIn outreach.
- Set up and maintain marketing dashboards, tracking CPL (≤$25), conversion rates and take‑rate attribution.
Required profile
- Proven experience running US‑focused digital marketing campaigns in a fast‑paced environment.
- Strong analytical mindset with ability to interpret performance data and iterate quickly.
- Hands‑on experience scaling customer acquisition across paid, organic and partnership channels.
Required skills
- Meta (Facebook/Instagram) Ads
- TikTok Ads
- Google Ads
- SEO
- Email marketing platforms
- A/B testing
- Analytics and reporting tools
- LinkedIn outreach
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Published 21 hours ago
Expires 1 month from now
2 views · 0 interested
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Kenkeputa
Nigéria