Marketing Specialist – Digital Growth & Acquisition

About the role

Kenkeputa Inc. is seeking a Marketing Specialist to accelerate growth for its VendorizeME marketplace. The role focuses on driving US‑based customer acquisition through paid media, SEO, content, email, and partnership programs.

Key responsibilities

• Plan and execute paid social campaigns on Meta (Facebook/Instagram) and TikTok targeting US event hosts, starting with Houston and expanding to Atlanta and New York.
• Manage Google Ads campaigns for high‑intent event‑related search queries and optimise a monthly budget of $6,250–$21,250.
• Run A/B tests on ad creative, copy, targeting and landing pages, reporting weekly results.
• Build city‑specific vendor landing pages and produce SEO‑aligned blog content, guides, and email sequences.
• Lead vendor acquisition campaigns and manage the Platform Ads programme (sponsored placement tiers).
• Develop B2B newsletters and sales collateral for RE/TES divisions and support LinkedIn outreach.
• Set up and maintain marketing dashboards, tracking CPL (≤$25), conversion rates and take‑rate attribution.

Required profile

• Proven experience running US‑focused digital marketing campaigns in a fast‑paced environment.
• Strong analytical mindset with ability to interpret performance data and iterate quickly.
• Hands‑on experience scaling customer acquisition across paid, organic and partnership channels.

Required skills

• Meta (Facebook/Instagram) Ads
• TikTok Ads
• Google Ads
• SEO
• Email marketing platforms
• A/B testing
• Analytics and reporting tools
• LinkedIn outreach