Marketing Manager

About the role

inq. Nigeria is hiring a Marketing Manager in Lagos (Marina) for a full-time position. The role covers brand and corporate marketing, product and solution marketing, demand generation, digital marketing, events and partnerships, customer advocacy, and marketing planning and performance.

Key responsibilities

• Brand & corporate marketing: apply the organisation's positioning and brand identity across all channels, strengthen its reputation in the Nigerian technology and digital solutions ecosystem, and build thought leadership
• Solution & product marketing: create value propositions and go-to-market plans, work with Product, Technology and Sales teams on messaging and collateral, and support new product launches
• Demand generation and sales enablement: run campaigns that generate qualified opportunities, support the sales pipeline, and track marketing's contribution to revenue
• Digital marketing, content and communications: lead content across website, social media and email, drive SEO and digital engagement, coordinate PR and monitor digital performance
• Events, partnerships and market engagement: manage the events calendar, sponsorships and activations, and coordinate participation in industry forums and conferences
• Customer advocacy: turn successful customer engagements into case studies, testimonials and reference material
• Planning, budget and performance: develop the annual marketing plan, manage the budget, set KPIs, report performance and manage agencies and partners

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related discipline
• Minimum 6-8 years of relevant marketing experience, including substantial B2B experience
• Demonstrated experience in technology, telecommunications, digital solutions or a related sector
• Experience in a role combining strategic planning and hands-on execution, and managing agencies, budgets and cross-functional programmes
• Professional marketing qualification such as CIM is an advantage

Required skills

• Strategic marketing, go-to-market planning and budget management
• Digital marketing, social media, website/SEO and digital analytics
• Content development, presentation and storytelling
• Project management and campaign management

What we offer

• Benefits and leave allowance
• 13th month pay
• Growth opportunity
• Gym facility