Marketing Lead - Luxury Hospitality

About the role

A premium hospitality brand in Maitama, Abuja is looking for a strategic, creative and commercially driven Marketing Lead to head its marketing, brand positioning and membership growth. The role reports to the CEO and covers brand management, digital marketing, partnerships, corporate outreach, events and premium customer engagement, working with executive leadership and external creative partners.

Key responsibilities

• Develop and execute marketing and brand strategies aligned with business growth objectives.
• Lead brand positioning, corporate communications and integrated campaigns across digital and traditional channels.
• Build brand awareness in the hospitality, wellness and luxury lifestyle sectors.
• Drive membership acquisition and customer engagement, and manage waitlists, referral programmes and loyalty initiatives.
• Cultivate relationships with corporations, diplomatic missions, private institutions and high-net-worth individuals.
• Plan and run brand experiences, networking events, product launches and member activation programmes.
• Manage external agencies (branding, creative, digital, PR, photography, videography, media) and oversee content strategy across websites, social media, email and newsletters.
• Create marketing collateral, presentations and promotional materials; monitor performance and ROI through data analysis.
• Support business development for wellness services, hospitality offerings and corporate partnerships, and conduct market research and competitor analysis.
• Manage the marketing budget, ensure brand compliance and prepare periodic performance reports for management.

Required profile

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Public Relations, Communications, Digital Marketing or a related field.
• Minimum 5 years of progressive marketing experience in hospitality, luxury lifestyle, private membership clubs, real estate, premium retail or similar.
• Professional certification from CIM, NIMN, DMI or an equivalent body is an added advantage.
• Proven track record of integrated campaigns, luxury brand management, relationship marketing and event organisation.
• Must reside in Abuja or be willing to relocate.

Required skills

• Digital marketing, social media strategy, SEO, email marketing, content marketing and marketing analytics.
• Microsoft Office Suite, CRM platforms, Google Analytics, Meta Business Suite, marketing automation tools and CMS.
• Excellent business writing, presentation, negotiation and stakeholder management skills.

Applicants send their CV by email to the employer, quoting "Marketing Lead - Abuja" as the subject; only shortlisted candidates will be contacted.