Marketing Lead

About the role

The Marketing Lead will develop and execute tailored marketing strategies for multiple business units, driving brand awareness and client acquisition.

Key responsibilities

• Develop and implement marketing strategies for each business.
• Manage social media accounts, including content planning, publishing, and community engagement.
• Create graphics, videos, captions, and promotional materials.
• Plan and execute campaigns to attract enrolments and onboard new clients.
• Manage paid advertising campaigns and recommend cost‑effective channels.
• Identify partnership, referral, email marketing, and other acquisition opportunities.
• Monitor performance, track leads and conversions, and prepare regular reports.
• Collaborate with management to plan and execute marketing initiatives.

Required profile

• BSc in a related field.
• Experience in digital marketing, social media management, and content creation.
• Good copywriting, communication, creativity, and organisational skills.
• Understanding of lead generation, paid advertising, and digital analytics.
• Ability to manage multiple brands and work independently.
• Portfolio of previous work is an advantage.

Required skills

• Canva
• CapCut
• Photoshop
• CorelDraw