Website & Lifecycle Marketing Lead

About the role

We are seeking a Website & Lifecycle Marketing Lead to own the digital experience that converts visitors into customers and first‑time buyers into loyal repeat purchasers. In this fully remote, hands‑on leadership role you will shape strategy, run experiments and implement improvements from concept to execution.

Key responsibilities

• Own website structure, messaging and conversion performance; develop and run A/B tests with design and engineering teams.
• Design and optimise end‑to‑end customer journeys, including onboarding, reorder triggers, retention, win‑back and repeat‑purchase flows.
• Develop clear positioning and maintain consistent messaging across the website, advertising, sales materials and AI‑powered sales tools.
• Plan, write, launch and optimise lifecycle and marketing email campaigns to drive acquisition, activation, engagement and retention.
• Gather customer insights from sales calls, conversations and reviews to improve messaging and web pages.
• Track and analyse key metrics such as conversion rates, repeat revenue, order value and CRM performance, using data to prioritise initiatives.
• Collaborate with executive leadership and cross‑functional teams to influence product direction and align marketing execution with business goals.

Required profile

• Minimum 4 years of B2B or e‑commerce marketing experience with hands‑on ownership of website optimisation, messaging or lifecycle/email programs.
• Proven copywriting ability grounded in customer research and market insights.
• Strong analytical mindset with experience in A/B testing, interpreting results and making evidence‑based decisions.
• Ability to take initiatives from strategy through execution with minimal supervision.
• Excellent written English and strong communication skills.

Required skills

• Experience with CRM systems such as HubSpot or Pipedrive.
• Proficiency with email marketing platforms.
• Knowledge of A/B testing principles and analytics.

What we offer

• Competitive, flexible compensation package.
• Fully remote work with flexible hours.
• Full‑time independent contractor role with substantial responsibility and autonomy.
• Direct exposure to executive leadership and strategic influence.
• Opportunities for growth in a scaling business.