Marketing Executive - Digital & Social Media

About the role

Glocient Hospitality manages the Ikogosi Warm Springs Resort and Conference Center and is looking for a Marketing Executive in Lagos to manage its digital marketing and social media activities. The role strengthens brand visibility, audience engagement and booking enquiries, acting as the central coordinator for digital content: planning posts, arranging designs and content production, getting approvals, publishing and monitoring results.

Key responsibilities

• Prepare and maintain a content calendar covering resort experiences, accommodation, dining, recreation, events, packages and corporate communications, and write captions and promotional copy.
• Coordinate graphic designers, photographers and videographers, and keep an organised collection of approved photos, videos and designs.
• Manage the resort's accounts on LinkedIn, Instagram, Facebook and other approved platforms, checking accuracy and obtaining internal approvals before publishing.
• Monitor comments, messages, mentions and reviews, respond promptly, direct booking enquiries to Sales or Reservations and record and follow up digital leads.
• Support campaigns for accommodation, leisure packages, conferences, weddings and dining, coordinate paid advertising within budget, seasonal offers and influencer or travel creator collaborations, and keep website offers and digital listings current.
• Ensure content follows brand guidelines, protect guest privacy and obtain permission before using guest photos or testimonials.
• Submit weekly activity reports and monthly performance reports, tracking reach, engagement, enquiries, response times and campaign results, and track bookings attributable to digital activity.

Required profile

• Degree or HND in Marketing, Communications, Mass Communication, Business Administration or a related discipline.
• At least two years' experience in digital marketing, social media management or content coordination; hospitality, tourism or leisure experience is an advantage.
• Proven ability to manage business social media accounts such as LinkedIn, and a portfolio of previously managed accounts and campaigns.

Required skills

• Familiarity with content scheduling, analytics, basic design tools and paid social advertising.
• Strong writing, proofreading, organisation and customer engagement skills.