Marketing Communications (Marcom) Manager

About the role

The Marketing Communications (Marcom) Manager will lead the development and execution of integrated marketing and communication strategies for the upcoming Hyatt Regency Lagos Ikeja. Reporting to senior leadership, the role aims to strengthen brand presence, drive revenue, and enhance guest engagement across digital and offline channels.

Key responsibilities

• Develop and implement comprehensive marketing and communications plans aligned with hotel revenue goals.
• Manage brand positioning and ensure compliance with Hyatt brand guidelines.
• Oversee digital marketing channels, including website, SEO/SEM, email campaigns, and social media platforms.
• Plan and execute advertising campaigns (online and offline).
• Manage public relations activities, media outreach, press releases, and influencer partnerships.
• Coordinate photo shoots, video production, and content creation for promotional use.
• Collaborate with Sales, Events, and Revenue teams to drive business across rooms, F&B, and events.
• Monitor market trends, competitor activities, and customer insights.
• Track campaign performance using analytics tools and optimize strategies accordingly.
• Manage marketing budgets and ensure ROI on campaigns.
• Maintain relationships with agencies, vendors, and media partners.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 4–7 years of experience in marketing/communications, preferably in hospitality or luxury brands.
• Strong understanding of digital marketing tools and platforms.
• Excellent written and verbal communication skills.
• Creative thinking with strong attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Experience working with agencies and media partners.

Required skills

• Google Analytics
• SEO/SEM
• CRM systems
• Social media advertising platforms

What we offer

• Long‑term career growth opportunities.
• A motivated and connected team.
• 12 complimentary nights per year in other Hyatt properties worldwide, plus colleague rates and discounts.
• A company culture that truly cares about its people.