Marketing Assistant

About the role

The Marketing Assistant supports the implementation of marketing initiatives, brand campaigns, digital marketing activities, content creation and promotional events. The role helps build brand awareness, drive customer engagement and support revenue-generating activities for the hotel. It is a full-time, non-management position reporting to the Marketing Manager / Director of Sales & Marketing, based at Raffia City Plaza in Ikot Ekpene, Nigeria.

Key responsibilities

• Marketing support: help develop and run campaigns and promotions, coordinate materials and collateral, maintain the marketing calendar and newsletters and flyers.
• Digital marketing: update website content, schedule and monitor social media, support email campaigns and database management, and track engagement metrics.
• Content creation: prepare presentations and reports, create content for social media, blogs and hotel communications, and coordinate photography.
• Brand management: ensure marketing materials meet brand standards and support corporate marketing initiatives.
• Events and partnerships: help plan promotional events, trade shows and exhibitions, and support partnership marketing and local collaborations.
• Administrative support: maintain marketing databases, process purchase requests and invoices, and prepare activity reports.

Required profile

• Bachelor's degree in Marketing, Communications, Business Administration, Hospitality or a related field.
• 1-2 years of marketing experience preferred; high school diploma or G.E.D. equivalent listed as preferred.
• No supervisory experience required.

Required skills

• Microsoft Office Suite
• Social media management platforms
• Basic graphic design and content creation
• Excellent written and verbal communication