Lead Generation Specialist

About the role

Vigour Technology Inc., a technology partner helping organizations turn ideas into digital products, is hiring a Lead Generation Specialist for a remote contract position. The role identifies and qualifies new business opportunities, working with startups and enterprises on custom web applications, cloud solutions and technical consulting.

Key responsibilities

• Research target markets and build prospect lists
• Generate new leads through online channels such as email outreach, social platforms and professional networks
• Engage with potential clients and run initial discovery conversations
• Coordinate with the sales and account teams to move qualified leads into the sales pipeline
• Maintain accurate records in CRM tools and track outreach performance
• Refine lead-generation strategies based on results and feedback
• Work with marketing and technical teams to align messaging with Vigour's services and value proposition

Required profile

• Demonstrated ability to create new leads through digital and outbound channels
• Experience in sales, business development or inside sales, with a focus on technology or B2B services
• Previous experience in a lead generation, SDR or similar role preferred
• Goal-oriented, able to work independently remotely and manage several prospects at once
• Relevant education in business, marketing or a related field is beneficial

Required skills

• Strong communication and interpersonal skills for prospecting and discovery calls
• Proficiency in research and market analysis to find relevant industries and decision-makers
• Comfort using CRM systems, spreadsheets and productivity tools
• Understanding of software development, cloud services or IT consulting is a plus