Insurance Marketer

About the role

We are looking for an Insurance Marketer to blend traditional networking with modern digital marketing techniques. You will be responsible for generating qualified leads and raising the brand’s visibility across Kaduna and surrounding areas.

Key responsibilities

• Design and launch multi‑channel campaigns (digital, print, email, social) to attract new insurance prospects.
• Conduct market research to identify trends, competitor moves, and target demographics.
• Create marketing collateral such as brochures, newsletters, blog posts, and social media content that simplify insurance concepts.
• Develop and nurture partnerships with local businesses, real estate agents, financial planners, and community groups.
• Plan and represent the firm at community events, trade shows, seminars, and webinars.
• Track, analyse, and report on campaign ROI using CRM and analytics tools.

Required profile

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent experience.
• Minimum 3 years of marketing or lead‑generation experience, preferably in insurance, finance or banking.
• Strong written and verbal communication skills with a proven ability to persuade.
• Self‑motivated, relationship‑driven and comfortable working in a fast‑paced environment.

Required skills

• Proficiency with CRM platforms such as Salesforce or HubSpot.
• Experience using email marketing tools like Mailchimp.
• Familiarity with social media management tools.

What we offer

• Comprehensive health, dental and vision coverage.
• Professional development programmes and tuition reimbursement for insurance licensing or certifications.