Hotel Marketing Manager

About the role

The Hotel Marketing Manager will design and execute the hotel’s annual sales and marketing strategy, ensuring alignment with revenue targets and commercial goals. This role oversees the hotel’s digital footprint, from SEO and paid advertising to website content and guest review management, driving brand visibility and guest acquisition.

Key responsibilities

• Develop and implement annual sales and marketing plans that support revenue objectives.
• Manage the hotel’s online presence, including SEO, PPC campaigns, website content, and guest review platforms.
• Collaborate with internal teams, travel agencies, and corporate clients to maximize distribution and revenue.

Required profile

• Strong understanding of the hospitality and travel industry, including OTA distribution and revenue management.
• Ability to combine data‑driven decision making with creative storytelling.
• Excellent interpersonal and communication skills for cross‑functional collaboration.
• Familiarity with digital marketing tools, CRM software, and web analytics.

Required skills

• Search Engine Optimization (SEO)
• Pay‑Per‑Click advertising (PPC)
• Customer Relationship Management (CRM) software
• Web analytics tools
• Digital marketing tools