Growth Marketing Manager

About the role

Nexodius, a fintech company offering cryptocurrency trading, gift card exchange, bill and utility payments and virtual dollar cards, is hiring a full-time remote Growth Marketing Manager. The role suits a hands-on marketer comfortable wearing many hats in a startup: planning and running data-driven growth campaigns, optimizing funnels, leading content and creative direction, and reporting directly to the CEO.

Key responsibilities

• Plan and execute growth campaigns that drive sign-ups, verification, first transactions and repeat usage
• Analyze the user journey, optimize funnels and run A/B tests across channels, sharing results and next steps
• Own content and creative direction: content calendars, copy, and briefings for designers and video creators
• Create and manage social media content and grow the community
• Launch and manage paid ads on Snapchat, TikTok, X, Meta and Google, testing creatives, audiences and budgets
• Design automated journeys in email, push and in-app channels for onboarding, promotions and re-engagement
• Grow the referral programme, promotions and loyalty campaigns; explore partnerships, influencers and community-led growth
• Set up and monitor analytics dashboards and attribution (AppsFlyer, Google Analytics) for installs, sign-ups, retention and revenue
• Work with product, design and engineering to improve the customer journey, and present insights to the CEO
• Ensure all marketing complies with platform policies and the brand, regulatory, advertising and security standards for financial services in Nigeria

Required profile

• Solid experience in digital marketing and growth marketing, including user acquisition, lifecycle marketing and experimentation
• Hands-on ability to create and manage ads on several platforms
• Strong creative eye, copywriting and briefing skills; basic design or video editing skills (Canva, CapCut) are a plus
• Marketing analytics and marketing automation skills
• Project management skills and clear communication of data and insights
• Ability to work independently remotely, take ownership and adapt quickly in a startup
• Fintech, crypto or digital product experience is a plus; a degree in Marketing, Business or Data Analytics is a plus

Required skills

• Google Analytics, Mixpanel, AppsFlyer or similar
• Zoho Campaigns, HubSpot, Mailchimp or similar
• Canva, CapCut (a plus)

What we offer

• A fully remote role with flexibility
• The chance to shape the brand and growth of an early-stage fintech
• Close collaboration with the founder and a small, fast-moving team
• Room to grow as the company grows