Growth Marketing Manager

About the role

BROOT Consulting is seeking an experienced Growth Marketing Manager to build and drive coordinated marketing and demand-generation activities that deliver measurable growth across its consulting and executive learning businesses, client engagements and strategic initiatives. The role combines strategic thinking with hands-on execution, covering organic and paid digital marketing, outreach, thought leadership, partnerships and campaigns to attract, engage, qualify and nurture prospective clients.

Key responsibilities

• Develop and run integrated marketing and demand-generation plans, designing and managing campaigns for consulting solutions and executive learning programmes across organic, outbound, inbound, partner-led and paid channels
• Generate leads through campaigns, account-based marketing, digital platforms, professional networks and events, and build segmentation, acquisition and nurturing processes
• Manage email marketing, outreach, landing-page conversion and lead-handover to the Commercial Development function, and coordinate follow-up and nurturing
• Activate professional associations, institutional networks and distribution partners, and support market launches, thought leadership, events and webinars
• Maintain contact and lead records, manage CRM and campaign tracking, and report on performance, conversion rates and acquisition costs
• Work with content, design and video teams to turn campaign needs into briefs and briefs, and support marketing work for client projects

Required profile

• At least 5 years of experience in growth marketing, demand generation or integrated marketing, owning campaigns and outcomes
• Strong B2B demand generation experience, preferably in consulting, professional services, executive education or enterprise solutions
• Experience running multichannel campaigns that generate qualified leads and commercial opportunities
• Ability to develop and activate marketing or distribution partnerships

Required skills

• Account-based marketing, lead qualification, CRM and marketing automation
• Organic digital marketing, email marketing, targeted outreach and paid campaign management
• Analytical skills: campaign tracking, conversion analysis, reporting and optimisation
• Project coordination of digital, creative and content production resources