Growth Marketing & GTM Specialist

About the role

Versavvy Limited is seeking a full‑time Growth Marketing & GTM Specialist to lead customer acquisition, product adoption, and revenue growth for its digital products. The role is on‑site in Lagos and involves close collaboration with product, engineering, and marketing teams.

Key responsibilities

• Develop and execute growth marketing and go‑to‑market strategies across paid channels such as Meta Ads and Google Ads.
• Analyse campaign performance, run A/B tests, optimise conversion funnels and reduce customer acquisition costs.
• Identify and launch additional acquisition initiatives including referral programmes, strategic partnerships and community marketing.
• Conduct market and competitor research, monitor KPIs and prepare performance reports.

Required profile

• Minimum 3 years of hands‑on experience in growth, performance or digital marketing.
• Proven track record of planning, executing and optimising paid campaigns on Meta and Google platforms.
• Strong analytical skills with ability to interpret data, measure CAC and make data‑driven decisions.
• Excellent communication and project‑management abilities to work cross‑functionally.

Required skills

• Meta Ads Manager
• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Marketing automation platforms