Growth Marketer – Drive User Acquisition for Seltrx

About the role

We are looking for a Growth Marketer to drive user acquisition for Seltrx, the operating system for service businesses in Nigeria. You will own the end‑to‑end online acquisition funnel, turning salon, car‑wash and spa owners into active users of our platform.

Key responsibilities

• Manage all online channels – content, social, paid experiments, SEO and the conversion path from first click to sign‑up.
• Identify and scale the one or two acquisition channels that reliably bring service‑business owners.
• Craft clear, benefit‑focused messaging that resonates with SMB owners in Nigeria.
• Track weekly performance, report sign‑ups and cost‑per‑acquisition by channel, and reallocate spend to the best‑performing tactics.
• Continuously experiment, measure results, discontinue failing tactics and amplify successful ones.

Required profile

• Minimum 3 years of experience in digital/growth marketing, growth hacking or a related field.
• Proven track record of taking an acquisition channel from zero to measurable results.
• Strong numerical aptitude and ability to decide budget allocation.
• Excellent written communication tailored to Nigerian SMB owners.
• Fintech, SaaS or SME‑marketing experience is a strong plus.

Required skills

• Marketing Analytics
• Web Analytics
• Lead Generation techniques and tools
• Data‑driven decision making
• SEO
• Paid advertising (e.g., social, search)