Google Ads Specialist (eCommerce)

About the role

Folks, a fast-growing DTC supplement brand selling premium health and wellness products in the United States, is looking for an experienced Google Ads Specialist to take full ownership of its Google Ads ecosystem (Search, Shopping and Performance Max) and to expand cold-traffic acquisition on YouTube. The role works closely with the marketing team to test angles, optimize funnels and scale profitable ad spend.

Key responsibilities

• Drive full-funnel Google Ads: architect, manage and optimize Search, Shopping, Performance Max, Display and Demand Gen campaigns, keeping brand defense and retargeting logic strict.
• Scale YouTube video campaigns: build and run cold-traffic campaigns using VSLs, optimizing structure, placements, creative hooks and view-through versus click attribution.
• Optimize Merchant Center and tracking: oversee feeds, policy compliance and server-side conversion tracking (GTM, GA4, multi-touch attribution).
• Collaborate with copywriters and video editors on ad copy, VSL concepts, visual hooks, script angles and landing page messaging.
• Run systematic A/B tests on keywords, bidding, ad copy, video angles and landing page flows, and monitor CAC, ROAS and spend efficiency daily.

Required profile

• 3+ years of hands-on media buying experience with Google Ads in eCommerce.
• Proven track record managing $50k+/month of profitable ad spend.
• Minimum 6 hours of daily overlap with US Eastern Time (10:00 AM–4:00 PM ET).
• Proficiency in written and spoken English.
• Daily use of AI tools for research, ideation and workflow, with strong data analysis skills.

Required skills

• Performance Max, Google Shopping, keyword strategy and Merchant Center feed management.
• YouTube Ads with VSLs and long-form video creatives.
• VSLs, long-form landing pages, quiz funnels and direct-to-checkout flows.
• Bonus: supplement, health or beauty policy restrictions; attribution platforms such as Triple Whale or Northbeam; native ads; scaling DTC brands to six to seven figures per month.