Go-To-Market (GTM) Marketing Manager

About the role

The Go-To-Market (GTM) Marketing Manager will lead the launch and growth of Aibizglobal.com, driving trial sign‑ups, customer acquisition and recurring revenue. This role combines strategic planning with hands‑on execution across paid, organic and outbound channels.

Key responsibilities

• Design and implement GTM and growth strategies, defining buyer personas, target verticals and high‑performing acquisition channels.
• Plan, launch and optimise paid campaigns on Meta, LinkedIn Ads and Google Search/Display while managing budgets to improve CAC and LTV.
• Develop inbound and outbound lead‑generation programmes, nurture sequences and marketing automation workflows.
• Create compelling product messaging, landing‑page copy, case studies and other collateral to support conversion.
• Maintain CRM processes (HubSpot, Zoho, Salesforce) and track user journeys from first touch to paid subscription.
• Monitor SaaS metrics (CAC, LTV, churn, MRR) and produce weekly/monthly performance dashboards.

Required profile

• 3‑5 years of proven experience in GTM strategy, growth or digital lead generation for SaaS or B2B tech.
• Bachelor’s degree in Marketing, Business Administration, Communications or equivalent experience.
• Track record of taking software products to market and delivering measurable pipeline growth.

Required skills

• LinkedIn Ads
• Google Ads
• Meta Business Suite
• SEO
• Email Marketing
• HubSpot
• Zoho
• Salesforce