Digital Marketing Executive – Hospitality & Serviced Apartments

About the role

We are looking for a proactive, data‑driven Digital Marketing Executive to lead our online strategy for hospitality and serviced‑apartment offerings in Lagos. The role will manage social media, optimise our website and booking platform, run performance‑marketing campaigns and create email programmes that drive leads and bookings.

Key responsibilities

• Create and schedule engaging content on Instagram, TikTok, LinkedIn and Facebook, and interact with followers.
• Maintain and update the booking website, including listings, banners, blogs and SEO meta‑tags.
• Monitor site performance, mobile optimisation, page speed and user journey, using analytics tools.
• Plan, launch and optimise paid campaigns on Meta, Google and other platforms, tracking KPIs such as cost‑per‑booking and ROI.
• Design, segment and send targeted email newsletters, booking reminders and special‑offer campaigns.
• Collaborate with content and design teams on visual assets for property promotion.

Required profile

• Bachelor’s degree in Marketing, Communications or a related field.
• At least 2 years of hands‑on digital‑marketing experience, preferably in hospitality or real‑estate.
• Proven ability to manage multiple digital channels and deliver measurable results.
• Strong written and verbal communication skills.

Required skills

• Meta Ads (Facebook/Instagram advertising)
• Google Ads
• Search Engine Optimisation (SEO)
• Google Analytics
• Hotjar or similar user‑behaviour analytics
• Content Management Systems (WordPress, Wix or custom platforms)
• Email marketing tools and audience segmentation