Digital Marketing & Content Lead

About the role

A client of the recruiter is looking for a creative, strategic and results-driven Digital Marketing & Content Lead to drive the organization's digital presence, brand visibility, audience engagement and lead generation. The role reports to the CEO and is based in Lekki Phase 1, Lagos. It calls for strong storytelling, content creation and hands-on experience managing digital campaigns across several online channels.

Key responsibilities

• Digital marketing strategy: plan and run multi-channel campaigns, build annual and quarterly plans, monitor performance and optimise for ROI
• Content strategy: write, design and produce written, visual and video content, manage content calendars and keep brand messaging consistent
• Social media management: grow communities on Instagram, Facebook, LinkedIn, TikTok, X, YouTube and others, and respond to enquiries
• Campaign management: run paid ads on Meta, Google and LinkedIn, handle SEO, SEM, email marketing and marketing automation, and use A/B testing
• Website and SEO: update content, improve rankings and track performance with Google Analytics
• Brand management: support product launches, promotions, corporate events and brand activations
• Analytics and reporting: track KPIs such as follower growth, lead generation, website traffic, conversion rate, CAC and MQLs, and report ROI
• Collaborate with Sales, Business Development, Product and Customer Experience teams and coordinate with external agencies

Required profile

• Bachelor's degree in Marketing, Mass Communication, Communications, Digital Media, Business Administration or a related field
• Minimum 3 years' experience in digital marketing, brand communications, content strategy or social media management
• Proven track record of running successful digital campaigns and managing social media communities
• Experience in publishing, media, creative, lifestyle or related industries is an advantage

Required skills

• Digital marketing and content creation
• Social media management
• SEO and SEM
• Google Ads, Google Analytics, Meta Blueprint and email marketing

Professional certifications in digital marketing, Google Ads, Google Analytics, SEO or Meta Blueprint are an added advantage. The net monthly salary is N250,000 - N400,000. Interested candidates send their CV and portfolio by email, quoting the position and location in the subject line.