Brand Manager - Luxury Hospitality & Lifestyle

About the role

A luxury hospitality and lifestyle group based in Victoria Island, Lagos is looking for an experienced Brand Manager to act as custodian and strategic driver of its brand identity, positioning and communications. The role reports to the General Manager with a dotted line to the CEO, and supervises the Brand Communications team, the Graphics team and the Digital Marketing & Social Media Officer. It sits in the Brand, Marketing & Communications department.

Key responsibilities

• Define and refine brand positioning and identity, and establish brand architecture across club, restaurant and event offerings
• Develop brand guidelines covering visual identity, messaging, tone of voice and customer experience, and approve all external communications and marketing materials
• Lead brand narratives, campaigns and content direction across all channels
• Give strategic creative direction to the graphics and design team and approve creative outputs
• Supervise the Digital Marketing & Social Media Officer, review content calendars and campaigns, and monitor digital performance metrics
• Set branding direction for events and customer experiences and work with Events, Hospitality and F&B teams
• Evaluate and approve brand partnerships and sponsorships, and manage brand reputation
• Track brand performance indicators and use market insights to refine brand strategy

Required profile

• Bachelor's degree in Marketing, Branding, Communications, Business Administration or a related discipline
• 5-7 years of experience in brand management, marketing or communications
• Previous experience in hospitality, luxury lifestyle, premium consumer brands or private membership environments is highly preferred
• Proven experience managing brand identity, campaigns, creative direction and integrated marketing initiatives

Required skills

• Brand strategy, positioning and identity management
• Digital marketing and social media trends
• Storytelling, communication and content direction
• Team management, stakeholder engagement and quality control
• Cultural intelligence and understanding of Afrocentric luxury positioning

Applications are made by sending an updated CV to the employer's hiring contact, using the Brand Manager application subject line.