CRM Specialist – iGaming/Betting
Lamischolero Nigeria Limited · État de Lagos
Job description
About the role
We are looking for a CRM Specialist with solid experience in the iGaming and betting sector to drive player segmentation, lifecycle campaigns and bonus management.
Key responsibilities
- Design and execute player segmentation, welcome, reactivation and VIP campaigns.
- Manage bonus allocation and lifecycle communications across SMS, email and push.
- Operate CRM/marketing platforms such as Optimove, CleverTap or Fast Track.
- Analyse retention, churn, LTV and NGR KPIs using Excel/Sheets and run A/B tests.
Required profile
- Minimum 3 years of CRM or retention experience, preferably in iGaming or betting.
- Hands‑on experience with player segmentation, lifecycle campaigns and bonus management.
Required skills
- CRM/marketing tools (Optimove, CleverTap, Fast Track or similar).
- SMS, email and push campaign execution.
- Advanced Excel/Google Sheets for KPI tracking and analysis.
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Published 14 hours ago
Expires 1 month from now
9 views · 0 interested
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Lamischolero Nigeria Limited
État de Lagos