Creative Producer – Female‑Oriented Digital Products

About the role

We are seeking a Creative Producer to lead the creative direction of female‑oriented digital products that connect users worldwide. Based in Nigeria, you will blend creativity, data analysis, and AI‑driven tools to design high‑performing advertising campaigns.

Key responsibilities

• Own the end‑to‑end creative testing framework, from hypothesis creation to optimization rules.
• Generate creative concepts based on performance insights, competitor research, and trends in e‑commerce, gaming, and dating.
• Write detailed briefs and coordinate with designers and AI‑powered production workflows.
• Partner with user acquisition teams to launch tests and analyze outcomes.
• Evaluate results using metrics such as hook rate, hold rate, IPM, CTR, CPA, ROAS, and cohort retention.
• Maintain a knowledge base of successful themes, messaging angles, and performance drivers.
• Provide regular performance reports and recommend data‑driven improvements.

Required profile

• 2+ years of experience in creative strategy, performance marketing, or similar high‑volume creative environments.
• Strong analytical abilities with experience handling large datasets, dashboards, and spreadsheets.
• Excellent briefing skills, capable of defining hypotheses, references, and production guidelines.

Required skills

• Hands‑on experience with AI‑powered video and image generation tools such as Seedance, Runway, Veo, Kling, Midjourney, HeyGen.