Copywriting Lead – Email & SMS

About the role

Winback Pro is an AI‑native retention studio that partners with ecommerce and consumer brands. As Copywriting Lead you will own the email, SMS and push copy across a diverse client portfolio and build the systems that let great copy scale.

Key responsibilities

• Write high‑converting email, SMS and push copy for welcome, abandonment, post‑purchase, win‑back and other lifecycle flows.
• Adapt brand voice across very different clients, sometimes within the same day.
• Develop SOPs, frameworks and quality standards to keep copy consistent as volume grows.
• Leverage AI as a thinking partner while ensuring final copy remains human‑led and brand‑specific.
• Use performance data to continuously improve messaging and grow into leading the copy function, including hiring and mentoring writers.

Required profile

• 5+ years of copywriting experience, ideally in email, SMS and lifecycle for ecommerce or consumer brands.
• Strategic thinker who understands why a message works, not just how it sounds.
• Strong voice range across diverse audiences.
• Comfortable with AI‑native workflows and documenting effective processes.
• Full professional English, written and spoken, with availability for at least six hours of overlap with Eastern Time.

Required skills

• Klaviyo or another ESP
• Figma for collaborating with designers

What we offer

• Full ownership of copy from day one for well‑known brands.
• Clear path to leadership with a mandate to build the copy function.
• Fully remote work arrangement.