Content Team Lead

About the role

Pathfinder Consulting is looking for a full-time Content Team Lead to lead the organisation's content function, develop content strategies, manage the content team, oversee content production, run paid advertising campaigns and drive audience growth across digital platforms. The role suits someone who understands audience psychology, storytelling, content distribution, platform algorithms, viral content, paid advertising, email marketing and conversion.

Key responsibilities

• Develop and implement a content strategy, build a consistent brand voice, set quality standards and monitor team performance.
• Create viral and high-performing content for Instagram, Facebook, TikTok, LinkedIn, YouTube and other platforms, and grow organic reach.
• Plan, run and optimise paid advertising campaigns, with strong Meta Ads experience; track CPL, CPA, ROAS and run A/B tests.
• Use AI tools for research, ideation, scripting, creation, editing and workflow, and train the team on them.
• Run email marketing and lead nurturing campaigns, including segmented lists and automated sequences.
• Review and critique content before publication, and report performance weekly and monthly.

Required profile

• Bachelor's degree in Marketing, Mass Communication, Digital Media, Business Administration or a related field (an advantage).
• At least 4 years of experience in content marketing, digital marketing or social media strategy.
• Previous experience leading or supervising a content or digital marketing team.
• Applicants must provide three examples of viral or high-performing content they personally created, evidence of paid ads managed, email campaigns developed and an explanation of the AI tools they use.

Required skills

• Meta Ads and paid advertising campaign management.
• Email marketing, campaign automation and audience segmentation.
• Copywriting, storytelling, editing and communication.
• Analytics interpretation and data-driven decision-making.
• Project management and team leadership.

Shortlisted candidates complete four practical assessments: content critique, content transformation, paid advertising strategy and email marketing. Applications include CV, portfolio and the mandatory evidence by email.