Channel Head – Dealer Development

About the role

We are seeking an experienced Channel Head – Dealer Development to lead the expansion of our dealer network and channel initiatives across Nigeria. This senior expatriate position requires a high‑energy professional with deep knowledge of the African automotive and mobility ecosystem.

Key responsibilities

• Define and execute the dealer development and channel expansion strategy for Nigeria.
• Identify, evaluate and onboard new dealers in priority territories and growth markets.
• Build strong relationships with existing and prospective dealers to boost productivity and profitability.
• Develop strategic partnerships with fleet owners, institutional customers and large commercial accounts.
• Create territory‑wise channel plans based on market potential, competition and customer segments.
• Support dealers in building local sales teams, processes and business plans.
• Monitor dealer performance through metrics such as sales, market share, inventory and fleet penetration.
• Conduct market intelligence and competitor mapping to uncover expansion opportunities.
• Collaborate with Sales, Marketing, Finance, Operations and After‑Sales to ensure end‑to‑end channel effectiveness.

Required profile

• 12–18+ years of experience in dealer development, channel management or commercial vehicle sales.
• Proven track record of building and expanding dealer networks across multiple geographies.
• Strong exposure to fleet business, fleet owners and institutional customers.
• Experience establishing distribution or channel networks from the ground up.
• Deep understanding of the automotive/commercial vehicle/mobility ecosystem.
• Prior experience in Nigeria or other African markets is highly preferred.
• Excellent commercial acumen, negotiation skills and stakeholder management.
• Willingness to relocate to Nigeria and travel extensively across the country.