Brand & Product Marketing

About the role

Savora Technologies Limited is modernizing traditional group savings (Ajo) through its Ajo App, aiming to become the most trusted digital platform for group savings across Africa. The Brand & Product Marketing role is a full-time, on-site position based in Lagos, focused on strengthening the app's positioning and growing user acquisition, engagement and retention.

Key responsibilities

• Define brand messaging and create marketing campaigns and content
• Collaborate with product and design teams on feature launches
• Ensure consistent brand representation across all channels
• Analyze market trends and user data to identify growth opportunities
• Support sales and partnerships with clear value propositions
• Gather customer feedback to refine marketing and product initiatives

Required profile

• Experience in product marketing, including go-to-market planning, user segmentation and positioning for digital products or fintech solutions
• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent practical experience
• Ability to work cross-functionally, manage multiple projects and present ideas clearly to diverse stakeholders (strongly preferred)

Required skills

• Brand strategy and brand management
• Strong communication and branding skills
• Sales-related skills to support go-to-market efforts and collaborate with commercial teams
• Beneficial: market research, data-driven decision-making, campaign management, and familiarity with the Nigerian financial services or fintech landscape