Area Sales Manager – Telecom

About the role

The Area Sales Manager will drive revenue growth and subscriber acquisition across the assigned territory for Airtel Africa. You will be responsible for optimizing channel performance, ensuring recharge availability, and executing sales and marketing strategies to meet gross and net addition targets.

Key responsibilities

• Achieve recharge sales targets by ensuring adequate stock of all denominations at sub‑CPs and retail points and managing channel partner distribution.
• Drive gross and net subscriber additions through market initiatives, activation team management, and KYC kit deployment.
• Implement brand visibility and outlet branding in line with Airtel’s “look of success” and manage POS stock to prevent loss.
• Recruit and maintain a balanced network of retailers (RSOs, SSOs, ERCOs) and sub‑channel partners to support distribution and sales goals.
• Monitor competitive activity, report insights, and launch counter‑initiatives to protect market share.

Required profile

• Bachelor’s degree in Social Sciences, Marketing, Business Management, Engineering or Computer Science.
• Minimum 4 years of retail sales experience, preferably in telecommunications, FMCG or manufacturing.
• Strong understanding of Route‑to‑Market and Go‑to‑Market strategies.
• Proven track record in revenue generation, business development and achieving sales targets.

Required skills

• Excellent relationship management and communication abilities.
• Strong numerical, analytical and presentation skills.
• Ability to lead teams, drive execution excellence and maintain customer‑centric focus.