Ads Specialist

About the role

The Ads Specialist will plan, launch and optimise paid advertising campaigns for Havana Group’s multiple brands. Working on‑site in Enugu, the role focuses on audience research, ad creation, performance monitoring and data‑driven optimisation to maximise ROI.

Key responsibilities

• Conduct audience research and select appropriate keywords and placements across social, search and other digital channels.
• Collaborate with creative and PR teams to develop ad copy and visual concepts.
• Set up, launch and manage paid campaigns on platforms such as Meta Ads and Google Ads.
• Monitor campaign performance daily and make data‑driven adjustments to improve ROI.
• Prepare regular performance reports and present insights to internal stakeholders.
• Work closely with marketing, PR and multimedia teams to ensure consistent brand messaging.

Required profile

• Strong experience in digital advertising campaign management.
• Ability to interpret basic analytics and translate data into actionable recommendations.
• Excellent written and verbal communication with high attention to detail.
• Experience coordinating marketing strategy and content across multiple brands.
• Bachelor’s degree or equivalent practical experience is beneficial.
• Willingness to work on‑site in a fast‑paced, growth‑oriented environment.

Required skills

• Meta Ads
• Google Ads
• Spreadsheets
• Analytics dashboards
• BI tools
• A/B testing
• Conversion tracking