User Growth Associate / Executive

About the role

A motivated, data-driven User Growth Associate / Executive is sought to support the growth of digital products in the local market. The role focuses on acquiring, activating, engaging and retaining users through growth campaigns, channel partnerships, external co-branding and data-driven optimization. It works closely with Marketing, Product, Operations, Data and external partners to deliver measurable results.

Key responsibilities

• Support the planning and execution of user acquisition, activation, engagement, retention and reactivation initiatives.
• Explore cooperation with brands, MCNs, KOLs, local artists and football stars for new user acquisition and membership development.
• Explore cooperation with telecom operators such as MTN, Airtel and Glo on data bundles and membership development for video and games products.
• Launch and manage growth campaigns across online and offline channels, including performance marketing, social media, KOLs, local artists, promotions and co-marketing.
• Monitor and analyze metrics such as new users, registrations, active users, conversion and retention rates, churn rate, CPI, CPA, CPC, CPS and ROI.
• Identify growth opportunities through user data analysis, market research, competitor benchmarking and user feedback.
• Support the design and optimization of user journeys, including onboarding, registration, activation and retention.
• Coordinate with Product teams to turn user insights into product and operational improvements.

Required profile

• Bachelor's degree or higher in Marketing, Business Administration, Economics, Statistics, Data Analytics, Communications or a related field; fresh graduates are encouraged to apply.
• Candidates with at least two years of experience in user growth, digital marketing, performance marketing, app operations, advertising or related fields are preferred.
• Fluent in English and the relevant local language; Chinese is a plus but not mandatory.

Required skills

• Basic understanding of the user-growth funnel (acquisition, activation, engagement, retention, monetization).
• Familiarity with performance marketing metrics such as CPI, CPA, CPC, CPM, CPS, conversion rate, retention rate, LTV and ROI.
• Analytical skills and comfort with data, spreadsheets, dashboards and reports.
• Experience with analytics or advertising platforms (Google Analytics, Firebase, AppsFlyer, Meta Ads Manager, Google Ads, local media platforms) is a plus.
• Good communication, coordination and project-management skills; proactive, detail-oriented and able to work in a fast-paced environment.