Social Media Content Creator

About the role

UstackSchool is seeking a creative, platform‑native Social Media Content Creator to own and grow its digital presence. This hands‑on role combines strategy, on‑camera performance, design, and video editing to build an engaged audience and drive brand conversion.

Key responsibilities

• Define and execute the end‑to‑end content strategy, including audience insights, content pillars, channel mix and publishing cadence.
• Produce original video, Canva‑designed graphics, carousels and short‑form clips for Instagram, TikTok, LinkedIn and X.
• Manage an editorial calendar aligned with product launches, campaigns and business goals.
• Continuously refine brand voice, tone and visual identity across all digital touchpoints.
• Monitor performance metrics, conduct audience research and adjust tactics based on data.

Required profile

• Energetic, action‑oriented self‑starter who thrives in a fast‑moving startup environment.
• Comfortable and confident appearing on camera in talking‑head, explainer or lifestyle formats.
• Strong writer and visual thinker with a keen eye for scroll‑stopping content.
• Community‑first mindset with genuine empathy for the audience.
• Organised, reliable and able to work without constant direction.

Required skills

• Proficiency with Canva for creating social graphics, carousels and branded templates.
• Video editing skills using tools such as CapCut, Adobe Premiere or similar.
• Experience managing content on Instagram, TikTok, LinkedIn and X.