Senior Marketing Manager
Elevare Human Solutions Ltd · Lagos
Job description
About the role
Elevare Human Solutions Ltd is seeking a senior marketing professional to lead brand and portfolio management for its FMCG portfolio in Nigeria. The role combines strategic planning, consumer insight, product launch execution and agency coordination.
Key responsibilities
- Develop category and brand plans, positioning, messaging and annual activity calendars while ensuring consistent brand identity across all touch‑points.
- Conduct market and consumer research across Nigerian markets, including rural communities, and translate findings into product, packaging and pricing opportunities.
- Plan and execute product launches and activations, coordinating artwork, sampling, events and promotional activities with sales and trade marketing.
- Brief, manage and evaluate creative, research, media, digital and activation agencies; oversee brand websites and social content.
- Prepare and monitor marketing budgets, produce weekly launch updates and monthly performance reports.
- Collaborate cross‑functionally with sales, product development, regulatory, manufacturing, supply chain and finance to align marketing plans with commercial priorities.
Required profile
- Bachelor’s degree in Marketing, Business or related field; postgraduate or professional qualifications are a plus.
- Minimum 8 years of FMCG marketing experience, including at least 3 years managing brands, launches, agencies or marketing teams.
- Strong experience in Nigerian packaged food, especially seasonings, snacks or breakfast products.
- Proven track record of taking products from concept to market and driving consumer trial and repeat purchase.
Required skills
- Agency management and coordination.
- Consumer research and insight generation.
What we offer
- Competitive salary and benefits within the approved compensation structure.
- Performance‑related bonus subject to company policy and individual targets.
- Opportunity to lead a growing marketing team in a dynamic FMCG environment.
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Published 14 hours ago
Expires 1 month from now
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Elevare Human Solutions Ltd
Lagos