Sales Partner (FMCG Food Sales)

About the role

An FMCG company producing peanut butter and chips is looking for a Sales Partner (1st Line Manager) to drive market expansion and lead sales operations across key Lagos and Ogun territory hubs. Reporting to the General Manager, the role supervises field sales representatives, expands distributor networks and drives primary and secondary sales targets. It is a hands-on field leadership position based in Isolo, Lagos, covering Mushin, Iyana Ipaja, Abule Egba, Agege, Ikotun and Sango-Ota.

Key responsibilities

• Develop and run tactical territory plans to meet regional primary sales targets and grow the brand, while tracking daily field activities of sales representatives to hit individual and team secondary targets.
• Monitor sales performance daily, weekly and monthly, spot gaps and act quickly, and report territory data and product movement to leadership.
• Lead, coach and motivate a team of sales reps, plan their daily itineraries and trade routes, hold joint field visits to train them and evaluate performance regularly.
• Manage relationships with distributors, wholesalers, trade partners and high-volume retailers, check stock levels and replenishment cycles to avoid stockouts, and recruit new distributors and sub-distributors.
• Promote brand penetration in underserved channels and open markets, gather trade intelligence on competitors, promotions and retailer feedback, and recommend local trade marketing and point-of-sale promotions.

Required profile

• Bachelor's degree (B.Sc) or HND in Business Administration, Marketing or a related field.
• At least 2 years of trackable sales experience strictly within the FMCG / food manufacturing industry (non-negotiable).
• At least 1 year of supervisory or team-lead experience managing field sales representatives.