Regional Marketing Brand Sponsorship Manager

About the role

MTN Nigeria is looking for a Regional Marketing Brand Sponsorship Manager to drive the localization and execution of its brand and marketing strategy across the regions. The role deploys national communication campaigns, develops on-ground activation and trade visibility strategies, and runs customer education initiatives aligned with commercial targets and brand objectives. It reports to the Senior Manager - Regional Marketing.

Key responsibilities

• Develop annual and quarterly regional marketing plans for campaigns, regional initiatives and brand-building plans to meet KPIs.
• Adapt and localize creative materials and media deployment with the integrated marketing agency, according to regional insights, language preferences and cultural context.
• Coordinate campaign rollout and material deployment across trade and digital channels, aligned with national timelines.
• Work with Sales, Masterbrand, Sponsorship and Trade teams so execution matches product and brand priorities.
• Manage end-to-end regional sponsorships, events and activations, from concept and vendor briefing through execution, monitoring and post-event analysis.
• Conduct retail audits and CI compliance checks across MTN shops, POS outlets and field touchpoints.
• Evaluate field activations, campaigns and sponsorships using ROI metrics and customer feedback, and share insights with the Senior Manager.
• Identify market trends, competitor activity and local opportunities, and turn them into actionable initiatives with Sales, Segment and brand teams.
• Document and report campaign scorecards, brand compliance reports and performance dashboards, and cascade key marketing information to regional sales teams.

Required profile

• First degree in Marketing, Mass Communication, a business-related or social science discipline; a postgraduate diploma in Marketing, Business Administration or a related field.
• 6-13 years of experience, including 4-8 years in core marketing, brand management, consumer marketing, go-to-market strategy, regional/trade marketing, advertising and brand activations.
• At least 4 years of proven experience developing and executing marketing strategies, brand management, retail marketing and go-to-market plans.
• Experience working with agencies and cross-functional commercial teams.
• Fluency in English and other local languages.

Required skills

• APCON certification.
• Strong leadership, decision-making, interpersonal and stakeholder engagement skills.
• Excellent understanding of brand strategy, sponsorships, promotions, brand activations and trade marketing.
• Adept at handling time-sensitive projects and deadlines, with a focus on on-ground product adoption strategies.