Product Marketing Manager - Device Security

About the role

A high-tech device security company serving African businesses is hiring a Product Marketing Manager in Lagos. The role owns product positioning, messaging, go-to-market launches, customer proof, competitive materials, product demonstrations, campaigns, developer marketing and market insight. It turns technical security capabilities into clear buyer outcomes, and success is measured by product clarity and launches, sales adoption of marketing materials and qualified pipeline from paid and organic channels.

Key responsibilities

• Develop positioning and messaging for each product, including target buyers, problems solved and competitive differentiation, keeping it consistent across the website, presentations and sales conversations.
• Plan and run go-to-market launches, including briefs, announcements, demonstrations and sales briefings.
• Turn customer deployments into case studies, quantify results and package security credentials such as penetration tests and ISO 27001 information.
• Create competitor comparison pages and sales battlecards covering Microsoft Entra ID, Intune, JumpCloud, Okta and Duo.
• Turn product walkthroughs into demo videos, landing pages and explainers.
• Run LinkedIn and Google campaigns on a lean budget, measuring cost per qualified lead.
• Help developers discover and adopt APIs, SDKs and free-tier products.
• Speak with customers, prospects and lost deals to gather market insights for product and sales teams.

Required profile

• At least 3 years of B2B SaaS product marketing experience, including selling to technical or security buyers.
• Demonstrated experience delivering product launches, case studies and sales materials used by sales teams.
• Experience marketing to Nigerian or African banks, fintech companies or regulated enterprises.
• Developer marketing experience, including documentation and tutorials.

Required skills

• Working knowledge of identity and security concepts such as MFA, passkeys, SSO, device management and zero trust.
• Clear, plain writing and the ability to turn technical features into buyer outcomes.
• Hands-on campaign experience: writing ads, building landing pages and analysing results.
• Familiarity with NDPA, GDPR or ISO 27001 as purchasing drivers.
• Ability to record and edit short product demonstration videos.