Performance Marketer

About the role

CredPal, a financial technology company offering credit cards and investment solutions, is looking for a strategic, data-driven Performance Marketer to lead user acquisition, brand awareness and customer retention. The role optimizes customer acquisition cost, conversion rates and engagement across several channels.

Key responsibilities

• Develop and run marketing strategies for user acquisition, retention and brand awareness.
• Optimize paid and organic channels such as Google Ads, Meta Ads, SEO, influencer marketing and partnerships.
• Drive lead generation and track conversions through funnels and campaigns.
• Work with sales, content and digital marketing teams to align efforts.
• Use CRM, email marketing and loyalty programs to retain customers.
• A/B test ads, messaging, landing pages and other assets.
• Monitor KPIs such as CAC, conversion rates and engagement, and analyze competitors and market trends.
• Implement marketing automation tools and generate reports for business decisions.

Required profile

• Bachelor's degree in Marketing, Business or a related field.
• Minimum 3 years of experience in performance, digital or growth marketing, preferably in fintech or a high-growth financial services company.
• Willingness to start immediately.

Required skills

• Google Ads, Meta Ads and other programmatic ad platforms.
• SEO, paid media, social media marketing and content marketing.
• Digital analytics, data interpretation and conversion rate optimization.
• CRM platforms and marketing automation software.
• Analytical skills, cross-functional teamwork and ability to handle multiple campaigns.

What we offer

• Competitive salary and benefits package.
• Professional development and growth opportunities.
• Hybrid work options.