Offline Events & Field Marketing Specialist

About the role

We are looking for an energetic Offline Events & Field Marketing Specialist to plan and execute on‑ground marketing activities across Nigeria. You will be the face of our brand at events, activations, and community engagements, driving brand awareness, lead generation, and customer loyalty through memorable offline experiences.

Key responsibilities

• Plan, coordinate and execute offline marketing events such as product launches, roadshows, campus activations, trade shows, community outreach and promotional campaigns in Lagos and other key Nigerian cities.
• Identify high‑traffic venues (malls, campuses, markets, motor parks, corporate hubs) for brand activations and guerrilla marketing.
• Manage end‑to‑end event logistics including venue booking, permits, vendor negotiation, staffing, equipment, transport and on‑site setup.
• Recruit, train and supervise brand ambassadors and event staff to ensure professional on‑ground representation.
• Design and distribute offline marketing materials (flyers, banners, branded merchandise, POS materials).
• Build and maintain relationships with vendors, venue owners, community leaders, schools and local partners.
• Capture leads on‑site and hand them over to the sales/CRM team for follow‑up.
• Track event budgets, measure ROI and deliver post‑event reports with actionable insights.

Required profile

• Bachelor's degree in Marketing, Business or a related field.
• 2–4 years of experience in event management, field marketing or promotions, preferably within Nigeria.
• Strong network of vendors, venues and field staff in Lagos (and ideally Abuja, Port Harcourt or Ibadan).
• Excellent project management, negotiation and interpersonal skills.
• Willingness to travel frequently and work flexible hours, including weekends.
• Fluency in English; proficiency in Nigerian Pidgin or a major local language is a plus.

Required skills

• Proficiency in Microsoft Office and Google Workspace.
• Experience with lead capture tools.

What we offer

• Competitive monthly salary ranging from ₦400,000 to ₦800,000 (gross), commensurate with experience.