Modern Trade Manager

About the role

The Modern Trade Manager will lead the on‑trade channel for our prime Strategic Business Unit, ensuring effective coordination of all business activities. This role focuses on driving sales growth, building strong client relationships, and aligning account strategies with company objectives.

Key responsibilities

• Develop and implement comprehensive on‑trade account strategies tailored to key clients' needs.
• Create detailed sales plans for national key accounts to guide activities and achieve targeted growth.
• Achieve sales targets and revenue growth by identifying upselling and cross‑selling opportunities.
• Collaborate with marketing, product development, and supply chain to deliver integrated solutions.
• Track and analyse key account performance metrics, providing regular reports to senior management.
• Monitor market trends and competitor activities to adapt strategies and maintain a competitive edge.
• Manage the budget for key account activities, ensuring efficient resource allocation.
• Contribute insights to the company’s strategic planning process.

Required profile

• Minimum HND in a related field.
• At least 3 years of relevant experience.
• Experience in the beverage industry is an added advantage.