Marketing Manager - FMCG Asset Financing

About the role

eRecruiter is recruiting, on behalf of a client, an experienced Marketing Manager for a financial technology firm building a lending platform. The role leads marketing for the asset-financing business and connects financing solutions with FMCG businesses, distributors, retailers and consumers. The ideal candidate understands the FMCG market, including consumer behaviour, distribution networks, retail channels, trade marketing, brand activation and customer acquisition.

Key responsibilities

• Develop and execute integrated marketing strategies for the FMCG sector and its distribution ecosystem
• Identify market segments, customer needs, business opportunities and financing requirements
• Run campaigns promoting asset-financing products to businesses, distributors, wholesalers, retailers and other participants
• Conduct market research, competitor analysis and customer research
• Run trade marketing, brand activation, field marketing and customer acquisition campaigns
• Build relationships with FMCG companies, distributors, retailers, trade associations and partners
• Create marketing materials, campaigns and messaging for FMCG audiences
• Lead digital marketing: social media, content marketing, email marketing, paid advertising and lead generation
• Work with Sales, Product, Credit and Operations to turn marketing opportunities into qualified financing leads
• Monitor campaign performance, customer acquisition cost, conversion rates and marketing ROI
• Find new acquisition channels and partnerships, organise events, activations and trade shows, and build and manage a marketing team

Required profile

• Minimum 3 years of professional marketing experience in the FMCG industry
• Proven experience in the FMCG market in Northern Nigeria
• Demonstrated experience developing FMCG, trade marketing, brand activation or consumer marketing campaigns
• Experience with distributors, retailers, wholesalers or FMCG brands is highly desirable
• Experience in financial services, fintech, lending or asset financing is an advantage but not mandatory

Required skills

• Strong understanding of FMCG distribution channels, retail markets, consumer behaviour and go-to-market strategy
• Customer acquisition, lead generation and campaign management
• Digital marketing: social media, content marketing, paid advertising and analytics
• Commercial awareness and strong communication, negotiation and relationship-management skills