Marketing Manager - B2B Technology

About the role

This Marketing Manager role covers brand and corporate marketing, product and solution marketing, demand generation, digital marketing, events and partnerships, customer advocacy and marketing planning and performance. It aims to strengthen the organisation's visibility and reputation in the Nigerian technology and digital solutions ecosystem.

Key responsibilities

• Apply the organisation's corporate positioning, brand identity and messaging consistently across all channels, and build opportunities for executive and corporate thought leadership.
• Develop value propositions and go-to-market plans for products and solutions, working with Product, Technology and Sales teams on messaging, collateral, case studies and campaign assets.
• Build integrated campaigns that generate awareness, engagement and qualified commercial opportunities, and provide Sales with content, presentations and enablement tools.
• Lead content across the website, social media, email and digital platforms, manage the content calendar, drive SEO and digital engagement, and coordinate PR and external communications.
• Manage the industry events and engagements calendar, including sponsorships, activations and joint marketing with partners, and maintain relationships with media and industry platforms.
• Turn successful customer engagements into market proof through case studies, testimonials and reference materials.
• Develop the annual marketing plan, manage the marketing budget, set KPIs, track ROI and report performance to management; manage agencies, suppliers and partners.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related discipline.
• Minimum 6-8 years of relevant marketing experience, with substantial B2B experience.
• Demonstrated experience in technology, telecommunications, digital solutions or a related sector, and in roles combining strategic planning and hands-on execution.
• Experience managing agencies, budgets and cross-functional marketing programmes.
• Strong understanding of the Nigerian business and technology environment.
• Professional marketing qualification such as CIM is an advantage.

Required skills

• Strategic marketing, go-to-market planning and commercial acumen
• Brand management, corporate communications, storytelling and content development
• Digital marketing, social media, website/SEO and digital analytics
• Promotion technology, project management, campaign and budget management, agency/vendor management

What we offer

• Benefits and leave allowance
• 13th month pay
• Growth opportunity
• Gym facility