Head of Sales – Hospitality Group

About the role

Our client, a leading hospitality group in Lagos with stay, eat and travel verticals, is seeking a Head of Sales to drive revenue growth and business development across all units. The role combines strategic planning with hands‑on execution to acquire new customers, manage key accounts and expand market presence.

Key responsibilities

• Develop and implement the group’s sales strategy and annual sales plan aligned with business objectives.
• Set, monitor and achieve sales and revenue targets across all verticals.
• Build and maintain a strong sales pipeline across corporate, institutional, SME and individual segments.
• Identify and convert new business opportunities, markets and revenue channels.
• Lead acquisition, development and retention of key accounts and strategic clients.
• Establish effective sales processes, reporting structures and performance management systems.
• Provide regular sales forecasts, pipeline reports and commercial insights to senior management.
• Collaborate with business unit heads, marketing, finance and operations to ensure alignment.
• Coach, develop and motivate the sales team to meet individual and group targets.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Sales, Economics, Management or related field.
• MBA or relevant postgraduate qualification.
• Minimum 12 years of experience in sales, business development or commercial management.
• Proven track record of exceeding sales and revenue targets.
• Experience managing key accounts, corporate clients and strategic partnerships.
• Demonstrated ability to lead and develop high‑performing sales teams.
• Experience across multiple products, services or business units, preferably in hospitality, travel or related service industries.

Required skills

• CRM
• sales management tools