Head of Marketing – Nigeria

About the role

Develop and execute compliant, customer‑centric marketing strategies for the Nigerian market that support business growth while strictly adhering to the group’s Marketing Guidelines and all applicable Nigerian advertising and financial promotion rules.

Key responsibilities

• Design and implement marketing campaigns, digital initiatives, partnerships, and user acquisition activities tailored to the Nigerian VASP market.
• Ensure all public‑facing materials (websites, social media, press releases, app content, advertisements) are clear, factual, and contain appropriate risk disclosures in full compliance with the group Marketing Guidelines.
• Pre‑clear all marketing content with Compliance to prevent misleading statements, omissions, or regulatory breaches.
• Monitor marketing performance, brand perception, and competitor activity while maintaining the highest ethical standards.
• Coordinate with group functions on global campaigns and local adaptations.
• Maintain records of marketing approvals and materials for audit/regulatory purposes.

Required profile

• A first degree or equivalent in marketing, business, communications, or a related field.
• Minimum 4–6 years’ relevant experience in marketing within fintech, financial services, or virtual assets (experience in regulated environments is strongly preferred).
• Proven ability to create compliant marketing content and work effectively with compliance teams.
• Understanding of Nigerian consumer protection and financial promotion expectations is advantageous.
• Full‑time engagement required.
• Nigerian citizen preferred (NIN‑eligible); fit‑and‑proper with no adverse findings.