Head of Marketing and Communications

About the role

Alaro City is a large mixed-use new city and industrial park development in Nigeria, created through a joint venture between Rendeavour and the Lagos State Government. As Head of Marketing and Communications, you will lead the strategic direction of the brand, strengthen market awareness and connect the business with customers, media, stakeholders and partners through clear, effective communications.

Key responsibilities

• Define, execute and evaluate the marketing and communications strategy for West African projects and other target markets, working with the local leadership team and the Group Head Marketing & Communications.
• Manage and grow the marketing and communications team in Nigeria and Ghana against key performance indicators.
• Implement events, advertising, digital media, public relations and other initiatives that support sales, generate leads and drive engagement.
• Create branded marketing materials and creatives across earned, owned and paid media, and use data to improve campaign effectiveness.
• Manage vendors, social media channels, PR programmes, thought leadership and crisis communications, and build relationships with media, agents and brokers.
• Organise product launches, ATL and BTL campaigns, run PR and stakeholder engagement, and produce regular newsletters.
• Plan and execute CSR programmes, support employee communications, partner on employer branding, and own weekly reporting and ROI tracking.
• Analyse competitors and market trends, and ensure activities stay within budget and align with business objectives.

Required profile

• 10-15 years of experience in marketing and corporate communications in reputable companies.
• Business-fluent English and proven leadership and managerial experience.
• MBA; 10-15 years in media relations, advertising and event management, and international product and brand communications experience are highly desirable.
• Degree in Mass Communication is a plus.

Required skills

• Strong planning, branding, design and digital skills, and knowledge of multi-channel marketing and the local media landscape.
• Very strong analytical skills, including data and analytics tools.
• Experience with Salesforce, digital advertising platforms, social media management tools, analytics tools or design tools.
• Campaign planning, brand management, PR strategy, crisis communications and ROI tracking.