Digital Marketing & Social Media Manager

About the role

Robeck Locks Limited is seeking a creative and commercially‑minded Digital Marketing & Social Media Manager to drive customer acquisition, generate quality enquiries and boost sales across its online channels and physical branches.

Key responsibilities

• Develop and execute digital campaigns targeting furniture makers, carpenters, interior designers, contractors, retailers and homeowners.
• Set up, manage and optimise paid campaigns on Facebook, Instagram and other relevant platforms.
• Create persuasive product adverts, captions, graphics and short videos showcasing product features.
• Maintain social media pages and plan a consistent content calendar.
• Use WhatsApp Business and other digital channels to promote products, follow up enquiries and encourage repeat purchases.
• Collaborate with sales and stock teams to ensure promotions reflect current prices and availability.
• Track leads through to sales and improve online enquiry handling.
• Test audiences, content and offers to improve results and control ad spend.
• Report on advertising spend, qualified enquiries, customer acquisition and sales generated.

Required profile

• Minimum OND in Marketing, Mass Communication, Business Administration or related field.
• 2–3 years of relevant digital marketing experience.
• Proven hands‑on experience with Meta Ads Manager.
• Evidence of generating leads, acquiring customers or increasing sales through digital marketing.
• Strong copywriting and content creation abilities.

Required skills

• Meta Ads Manager (campaign setup, audience targeting, optimisation)
• Canva for graphic creation
• Basic video editing tools
• Google Ads (preferred)
• TikTok Ads (preferred)