Digital Marketing Executive

About the role

As a Digital Marketing Executive you will drive growth for MedPlus’s online retail presence in the health, beauty and wellness sector. You will design, execute and optimise multi‑channel campaigns while linking performance data to consumer behaviour.

Key responsibilities

• Design, launch and manage paid ad campaigns across Meta, Google, YouTube and TikTok, optimising budgets for maximum ROAS.
• Build advanced customer segmentation and run high‑converting Email, SMS and WhatsApp automation workflows.
• Oversee social media management, community engagement and influencer marketing, including UGC frameworks.
• Drive website traffic, conduct A/B testing on landing and product pages, and support e‑commerce merchandising to improve conversion rates.

Required profile

• 3+ years proven experience in digital, growth or e‑commerce marketing, preferably in retail, beauty or FMCG.
• Hands‑on experience with at least two of the following platforms: Klaviyo, HubSpot, Salesforce, Mailchimp, Zoho CRM.
• Strong analytical mindset with deep understanding of ROAS, CAC, CLV and CRO metrics.

Required skills

• Meta (Facebook & Instagram) advertising
• Google Ads & YouTube advertising
• TikTok advertising
• Klaviyo
• HubSpot
• Salesforce
• Mailchimp
• Zoho CRM