Digital Marketing Executive – Hospitality & Serviced Apartments

About the role

We’re seeking a proactive and data‑driven Digital Marketing Executive to drive our digital strategy across platforms. You will manage our social media presence, increase lead generation to the website and mobile app, lead performance‑marketing efforts, and design effective email campaigns that generate leads and bookings.

Key responsibilities

• Create and manage engaging content across Instagram, TikTok, LinkedIn, and Facebook.
• Schedule posts and manage content calendars for property awareness, bookings, and brand storytelling.
• Respond to DMs, comments, and inquiries promptly to boost engagement and conversions.
• Collaborate with the content and design team on video/photo shoots of apartments.
• Maintain and update the booking website (upload new listings, banners, blogs, SEO meta tags).
• Ensure a smooth, mobile‑optimized, and user‑friendly website experience.
• Monitor and improve on‑site SEO, page speed, and user journey.
• Track website analytics (Google Analytics, Hotjar, etc.) and make optimization recommendations.
• Plan and execute paid campaigns (Meta, Google, etc.) aimed at driving bookings and property owner sign‑ups.
• Set and monitor KPIs for reach, engagement, cost‑per‑booking, and ROI.
• Recommend and test growth‑hacking techniques to increase occupancy rates and brand visibility.
• Develop and manage targeted email campaigns (newsletters, booking reminders, special offers).
• Segment audiences for personalized communication.
• Analyze open rates, click‑through rates, and conversions to improve future campaigns.

Required profile

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of hands‑on experience in digital marketing, preferably in hospitality or real estate.
• Proven knowledge of Meta Ads, Google Ads, SEO, and analytics tools.
• Experience managing website CMS (e.g., WordPress, Wix, or custom‑built platforms).
• Strong creative and storytelling skills across digital formats.
• Excellent written and verbal communication skills.
• Self‑starter mindset and ability to manage multiple digital touchpoints.

Required skills

• Meta Ads
• Google Ads
• SEO
• Google Analytics
• Hotjar
• WordPress
• Wix