Digital Marketing & Community Associate

About the role

Obinest Investment Nigeria Limited, a family-owned automotive solutions company focused on Mercedes-Benz and Range Rover sales, upgrades, genuine spare parts and repair services, is hiring a full-time, on-site Digital Marketing & Community Associate in Lagos. The role manages the company's online presence through social media, email campaigns and digital content that supports brand awareness and customer engagement across its automotive and emerging business lines.

Key responsibilities

• Create and schedule posts, respond to community inquiries and comments, and monitor platform analytics.
• Coordinate online promotions and campaigns.
• Collaborate with sales and service teams to turn product offerings, promotions and customer experiences into engaging digital content while keeping brand messaging consistent.
• Gather feedback from the online community, support events or activations, and contribute ideas to improve customer communication and digital reach.

Required profile

• Strong digital marketing skills, including social media management, content planning and basic campaign execution.
• Ability to write clear, engaging content for posts, captions, newsletters and community updates.
• Community management capability: answering inquiries, moderating comments and nurturing online relationships.
• Basic familiarity with analytics tools to track engagement, reach and performance.
• Good organization and time management, and comfort working on-site in a fast-paced automotive environment, willing to learn technical product details.
• Prior experience in digital marketing, community management or brand communications is an advantage; a relevant diploma or degree is beneficial but not mandatory.