Digital Marketer

About the role

Roitech is looking for a Digital Marketer in Lagos to own and grow its social media presence, drive inbound leads and support its sales team through content and paid campaigns. The role covers social media management, content creation, lead generation, SEO and reporting.

Key responsibilities

• Social media: run LinkedIn, Instagram and X with at least four posts per week (educational, social proof and promotional), engage with comments and DMs, and review analytics weekly
• Content: write blog posts, LinkedIn articles, email newsletters and website copy; create or brief short-form video; produce case studies, one-pagers, pitch decks and proposal templates with sales; repurpose long-form content into social snippets and email teasers
• Lead generation: build and manage lead capture funnels, landing pages and lead magnets, set up email flows for non-sales-ready leads, and hand over marketing-qualified leads to sales
• Paid ads: run and optimise campaigns on LinkedIn, Meta and Google as budget allows
• SEO: audit the website, develop a keyword strategy for Nigeria and Africa, work with the developer on technical SEO and publish SEO-optimised blog content
• Analytics: track reach, engagement, leads, MQLs and cost per lead, submit a weekly report to the CEO, run monthly reviews and A/B test content, CTAs and email subject lines