Channel Manager - Wholesale (Nigeria)

About the role

Monster Energy is looking for a Channel Manager - Wholesale to own its national wholesale channel strategy across Nigeria. Reporting to the Country Business Director - Nigeria, the role is national in scope: it covers how the business expands distribution, strengthens its wholesale network and improves execution across the country. The post is based in Lagos.

Key responsibilities

• Develop and execute the wholesale strategy across Nigeria, driving volume, distribution, market share and sustainable growth.
• Identify gaps and opportunities in the wholesale network and improve coverage, service levels, inventory flow and distribution efficiency.
• Build strong commercial relationships with priority wholesalers, stockists and other key channel partners.
• Work closely with the bottling partner and regional sales teams so that national strategy becomes consistent market execution.
• Lead commercial planning, negotiations, loyalty initiatives and growth programmes with priority wholesale customers.
• Set and drive standards for availability, visibility, pricing, merchandising and promotional compliance.
• Use sales, distribution, inventory and market data to make fact-based commercial decisions.
• Identify new wholesale partners and routes to reach underserved markets.
• Partner with Trade Marketing and execution teams on customer activations, new product launches and channel initiatives.
• Strengthen wholesale execution through coaching, best-practice sharing and continuous improvement.

Required profile

• Around 8+ years of commercial experience in FMCG, beverages, alcohol, consumer goods or route-to-market.
• At least 3 years of direct experience managing wholesale channels.
• Experience operating across Nigeria on a national or multi-regional scale.
• Track record of delivering volume, numeric distribution and market share growth.
• Bachelor's degree from a recognised university.
• Flexibility to travel extensively across Nigeria.

Required skills

• Strong understanding of the Nigerian wholesale and route-to-market landscape.
• Experience building relationships with major wholesalers, stockists and distribution partners.
• Experience influencing bottling partners, distributors or regional sales teams.
• Ability to use sales, inventory and distribution data to spot gaps and opportunities.
• Strong financial, analytical and commercial acumen.
• Confidence to influence senior internal and external stakeholders.