Branding & Digital Media Officer

About the role

The Branding & Digital Media Officer will shape and communicate Pastures Hub Nigeria’s brand across both online and offline channels. Working closely with internal teams, you will develop strategies that increase visibility, support product launches and drive business growth.

Key responsibilities

• Develop and implement branding strategies to strengthen market presence.
• Conduct market and competitor research to identify trends and opportunities.
• Plan, execute and optimise digital marketing campaigns across social media, email, SEO and other channels.
• Create and manage engaging digital content such as posts, blogs, videos and graphics.
• Maintain and grow the company’s social media platforms, including content calendars and community engagement.
• Ensure consistent application of brand identity and visual standards across all communications.
• Collaborate with internal teams to produce marketing campaigns, promotional materials and sales support.
• Monitor performance of branding and digital activities, prepare reports and recommend data‑driven improvements.
• Coordinate with designers, photographers, videographers and other creative partners to produce high‑quality assets.
• Stay up‑to‑date with digital marketing trends and emerging technologies.

Required profile

• Bachelor’s degree in Marketing, Mass Communication, Digital Media, Business Administration or a related field.
• 2‑4 years of experience in branding, digital marketing or social media management.
• Strong analytical ability to interpret marketing data and generate actionable insights.
• Excellent written and verbal communication skills.
• Creative storytelling and copywriting capability.

Required skills

• Proficiency with Canva, Adobe Creative Suite and CapCut for graphic design and video editing.
• Experience using social media management and analytics tools.
• Basic knowledge of SEO, email marketing and content marketing principles.
• Familiarity with website CMS platforms such as WordPress.