Area Sales Representative - South-South

About the role

Join BIC World as an Area Sales Representative covering the South‑South region of Nigeria. You will be responsible for driving sales, distribution and in‑market execution across an assigned territory while building strong customer relationships and identifying growth opportunities for our FMCG portfolio.

Key responsibilities

• Generate sales orders and ensure timely delivery of BIC (Lucky Stationery Nigeria) products to outlets in the assigned area.
• Execute retail redistribution and maintain effective coverage of relevant outlets.
• Regularly review performance with regional managers and customers against agreed targets.
• Develop and implement a coverage plan for the territory, seeking new sales opportunities.
• Implement Sales Force Automation (SFA) projects and ensure flawless promotion execution and POSM deployment.
• Monitor key performance indicators such as sales volume, value, coverage, order frequency, cash collection, shelf speed and visibility.

Required profile

• 3‑5 years of experience in FMCG sales or business development.
• Results‑oriented with strong negotiation and relationship‑building skills.
• Analytical, well‑organized and able to work under pressure as a self‑starter.
• Ability to influence and persuade internal and external stakeholders.

Required skills